Bwin seals FC Cologne partnership
GVC brand signs three-year exclusive betting partnership with Bundesliga 2 club
Bwin has signed a deal to become the exclusive sports betting partner of German football team FC Cologne from the 2018-19 season.
The three-year contract will run until the end of the 2020-21 campaign and will give bwin access to hospitality and branded content rights at the club.
As part of the deal, bwin branding will be visible on television networks with Bundesliga 2 broadcast rights while bwin content will be integrated onto the club’s website, app and digital channels.
Stephan Heilmann, who is responsible for bwin activities in German-speaking markets, said: “The billy goats are noticeably different.
“Almost all Cologne-based people are thrilled with their club, regardless of whether they are playing in the 1st or 2nd Bundesliga.
“This high level of identification makes FC a very special club and that is why we are particularly looking forward to working with them.
“With our innovative partnership we want to jointly develop new added value for the fans around the actual gaming experience,” he added.
Bwin has previously sponsored Bundesliga giants Borussia Dortmund in Germany.