Raketech boosts responsible gambling efforts with Sper partnership
Stockholm-listed affiliate joins Swedish Gambling Association’s mission to “protect the long-term health of egaming industry”
Raketech has announced a new partnership with the Swedish Gambling Association (Sper) to reinforce its responsible gambling initiatives in Sweden.
Sper is dedicated to protecting consumers and stakeholders in the newly-regulated Swedish gambling market and RakeTech has joined the group of trade group with a shared goal to “protect the long-term health of the Swedish gaming industry”.
Raketech CEO Michael Holmberg believes the affiliate’s experience of regulated markets will provide valuable knowledge for Sper members to increase consumer protection in Sweden.
Raketech CEO Michael Holmberg
He said: “Sper looks after the best interests of the Swedish gaming industry and being part of the association further validates our commitment to responsible affiliate marketing.
“We are pleased to receive a stamp of approval to work alongside Sper – learning from our peers and sharing our expertise on delivering trustworthy information to our users so that they can make informed and responsible decisions,” he added.
Sper started out as an ethical council that provided consumer marketing guidance and it transitioned into a trade association for Swedish gambling companies in July last year.
“We welcome Raketech as a new member of Sper,” said Sper CEO Jenny Nilzon.
“Raketech already cooperates with several of our members and its operations comprise an important link in the customer lifecycle.
“If we want to reach our sustainability targets, it is crucial to involve as many market participants as possible,” she added.