Buzz Bingo continues digital rebrand with new TV ad
Bingo operator recruits marketing agency Isobel to bring bingo to a younger audience
Buzz Bingo has launched a new advertising and brand campaign designed to attract a younger audience after its online site went live this month.
The new ad campaign is the latest play from Buzz Bingo as part of a £40m rebrand of its recently-purchased Gala Bingo portfolio.
Independent marketing agency Isobel has been charged with attracting a new, younger audience while the ad below, which will run across TV, digital and social media, was crafted by Fat Lemon.
https://www.youtube.com/watch?v=G0e2tFmr6vE
Isobel founder Paul Houlding said: “This campaign was a beast of a challenge.
“We have worked on a number of gambling brands but Buzz we felt was so different – they are genuine people interested in giving their customers a wonderful, playing together experience.
“Combine that with the customers themselves and their enjoyment of the game and their appetite for fun is contagious and we want to convey that properly.”
Buzz Bingo has rebranded 103 clubs from Gala Leisure this year with plans to complete the final 19 retail establishments in February 2019. It also launched a Playtech-powered site this month.
Amanda Howard, marketing director at Buzz Bingo, said: “We chose the name ‘Buzz’ Bingo because it’s part of our DNA and our players and colleagues feel it sums up their experience of being part of our family.
“We’re focusing on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from.
“We designed our new ad campaign to highlight and celebrate that our players span all generations and backgrounds. We want the great British public to fall in love with Bingo again,” she added.