LeoVegas lands Who Wants to Be A Millionaire? sponsorship
Operator boosts marketing presence in Ireland ahead of launching in Spain in Q1 2019
LeoVegas has signed a deal to sponsor the popular game show Who Wants to Be A Millionaire? in Ireland.
The deal follows the launch of an exclusive Big Time Gaming produced Who Wants to Be A Millionaire themed slot on LeoVegas’ casino site in November.
The new season will air on Virgin One Media between 1 and 6 January and 4 and 7 March, and will be hosted by Jeremy Clarkson.
Marketing manager at LeoVegas, Meghna Khanna, said: “Who Wants To Be A Millionaire? is a much-loved TV game show with a legion of fans across Ireland and around the world, so we’re thrilled to be supporting the show as it returns in the new year.
“The sponsorship is the perfect extension of the brand-new slot game,” Khanna added.
The show reached 1.6m viewers in 2018. LeoVegas has been operating in Ireland since February 2017 and plans to launch in Spain in Q1 2019.