1xBet adds Liverpool deal to sponsorship portfolio
Russian operator partners with Premier League runners-up ahead of the 2019-20 football season
Russian betting operator 1xBet has agreed a multi-year deal to become the official global betting partner of Premier League giants Liverpool.
The operator will use the new partnership to increase brand awareness within its key global markets, through stadium branding at Anfield and branding on Liverpool’s digital and social platforms.
1xBet will also gain access to first-team players and club legends for content creation.
Ladies and gentlemen, we have another great announcement!#UCL winners @LFC become our new partner!
More information 👉 https://t.co/gFBMhwb8yy pic.twitter.com/fLOZM6Pv6C
— 1хBet (@1xBet_Eng) July 10, 2019
1xBet spokesman Alex Sommers said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase.
“We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.
“We’re very proud of the relationship we have with Liverpool and we’re keen to work closely with fans around the world to bring them exciting entertainment and unique offers,” he added.
1xBet struck a similar deal with La Liga champions Barcelona last week.