Campaign of the month: KFC partners with Cheetos
Cheetos mascot Chester becomes the first brand icon to portray KFC’s famous founder
KFC has teamed up with Cheetos to promote its new Cheetos Sandwich available this month. An animated Colonel Chester, Cheetos’ mascot, stars in KFC’s TV ads and in its social media campaigns to promote the new sandwich.
Chester is the first brand icon to portray KFC’s famous founder, Colonel Harland Sanders.
“The combination of these two finger lickin’ good favourites – our famous fried chicken and Cheetos – was a no brainer,” said Andrea Zahumensky, chief marketing officer, KFC US. “After a very popular test market, we knew we had to introduce it nationwide, and a sandwich this anticipated needed a Colonel like we’ve never seen before. There was no one better ‘suited’ than Chester Cheetah himself.”
Dena von Werssowetz, senior director of marketing at Frito-Lay North America, added: “We have a massive fan base that loves experiencing the Cheetos brand in new ways, and we hope we delight our fans with our best collaboration yet. The merging of our two iconic brands is sure to be a phenomenon.”