Social Media Tracker: SlotsFighter and AskGamblers paving the way for online casino streaming

Twitch, which originally started out as justin.tv back in 2005 has progressed into a very profitable streaming site over the years. After the acquisition by Amazon for $970m in August 2014, this social platform has gone from strength to strength with more brands jumping on the bandwagon.

While Twitch has been typically used for streaming MMO games, some big casino brands across the egaming industry have recognised its potential for increasing profit. SlotsFighter and AskGamblers are just two brands which are using this service to expand their business and others are quickly following suit.

Here, we are going to look at Twitch in more detail as a streaming platform and how AskGamblers and SlotsFighter have used this to their advantage in increasing their social following.

The Twitch statistics

Twitch is an extremely popular social platform that has between 2.2 million and 3.2 million monthly broadcasters. Within this, there are 27,000 Twitch partners and 220,000 Twitch affiliates. In 2018, it was reported that Fortnite was the most popular game played on this platform but other games including casino games are starting to rise up and increase in popularity.

Interestingly, 81.5% of Twitch users are male with 55% of them being aged between 18-24. This is obviously very important for those concerned with the casino industry due to strict regulations set out by the UKGC regarding under 18 year olds accessing casino content.

With such a high potential for reaching new customers around the world, it is clear why some of the biggest casino brands are switching their social strategy over to focus on Twitch.

Gaining followers

Back in December 2018, SlotsFighter and AskGamblers announced that they would be partnering up to create some exciting content online. SlotsFighter explained to their huge following that they would be using Twitch to continue to conduct tournaments and solo streams as well as video reviews and casino battles. According to SlotsFighter, “the partnership will allow for a broader range of material”.

Since then, SlotsFighter has managed to increase its Twitch following online to 2,277 followers and so far has created 86 engaging videos for this social channel. It also had its Twitch hosts see a lot of success online, which has only made its channel seem more impressive and get more coverage.

Over at AskGamblers, an article written in December 2018 stated that SlotsFighter host Annie managed to win €3,500 in the NextGen slot 300 Shields live on Twitch. Annie was playing at Svenbet Casino, which is affiliated with AskGamblers. The announcement of this win on the AskGamblers main site strengthened the partnership between this brand and SlotsFighter online.

When looking at the partnership between these two brands, it is also interesting to look at it from the perspective of the streamers. According to SlotsFighter, the average streamer earns around €5,000 per month if they manage to even out their wins and losses in their affiliate earnings. While they are unwilling to disclose how much each of their streamers earns, they encourage players to talk directly to the streamers and ask them about it. This in itself encourages engagement on Twitch and increases their social following at the same time.

Are other brands following suit?

While SlotsFighter and AskGamblers might have had a lot of press for their use of Twitch in their social strategy, there are many other affiliate and casino brands using this platform. CasinoDaddy is just one example of a brand doing it right and this can be seen from the use of its channel.

CasinoDaddy has over 106,000 followers on Twitch with 1,337 videos on its channel. It gets regular engagement using the chat feature and many people like to keep up-to-date with what it is doing. CasinoDaddy has a reasonable following on Facebook with over 7,000 likes, however, this is minimal in comparison to how many followers it has on Twitch.

Key takeaways

While many casino brands focus on affiliate portals for marketing, social channels are used much more often in 2019. Facebook, Twitter and other channels are useful in keeping players up-to-date but collaborations with affiliate brands on Twitch appears to be a step in the right direction.

With big brands like AskGamblers, SlotsFighter and CasinoDaddy already proving that this channel works, we look to the future and consider the other brands that might follow suit. Either way, we suggest that you keep an eye on Twitch because it has a lot of potential and players are very keen to subscribe and keep watching. Whether you are hosting game reviews or slots tournaments, the content can be beneficial.

Sharon McFarlane is the managing director of Crystal Content – a digital marketing agency that specialises in igaming. She has eight years’ experience in the industry and has contributed regularly to industry magazines and conferences sharing her expertise on all things digital marketing. Her company (www.crystalcontent.co.uk) offers an outsourced solution for igaming businesses when it comes to: content marketing, social media, UX design, website design, branding and conversion rate optimisation.