Campaign of the month: Homebase
Homebase unveils new TV ad campaign voiced by former Coronation Street star Suranne Jones
UK home improvement and garden retailer Homebase has launched a new-look campaign to support the release of its new Autumn range and kitchens.
Under the new tagline ‘Feel Good to be Home’, the campaign signals a shift towards a more emotionally-led approach. It also marks the launch of Homebase’s new Autumn campaign, ‘Welcome Back Indoors’, featuring the retailer’s new range of home furnishings and kitchens.
The TV ad, voiced by BAFTA award-winning actress Suranne Jones, has also been supported across PR and digital channels, including online through email CRM initiatives and in-store point-of-sale.
Commenting on the campaign, Lisa Tickle, head of marketing at Homebase, said: “We are excited to reveal our Autumn campaign and to be celebrating our fantastic new range of home furnishings and kitchens. ‘Welcome Back Indoors’ takes a light-hearted view of the changing seasons and marks a real step-change in the way we communicate with our customers.”