Tipico inks content partnership with Bettorlogic
Pre-match and in-play information and markets will be provided in 1,200 Tipico retail outlets
German operator Tipico has agreed a content partnership with betting analytics company Bettorlogic across its retail estate.
The deal sees Betterlogic supply pre-match tips and reasoning for bets on football and tennis, followed by live updates, through its Livelogic product.
Thomas Palazzari, head of shop design & business development at Tipico, said the agreement would “significantly enhance” the entertainment and informational aspects of the group’s 1,200 betting shops across Germany and Austria.
Bettorlogic CEO Andrew Dagnall added: “We are delighted to be working with Tipico on this project as it is a very effective way to display reasons for betting shop customers to have a bet throughout the day whether it is before events start and then when they go live. This is delivering an incredibly engaging product to Tipico’s retail shop audience.”
BettorLogic said it uses “industry-leading analytical and modelling skills” to create software that generates compelling bet prompts.
Earlier this year, Tipico launched a Super 6-style prediction game called Bundesliga6 in a bid to generate cross-sell into its sports betting product.
To support this initiative, the company broadcast a number of TV ads featuring former German goalkeeper Oliver Kahn.