Campaign of the month: Marks & Spencer
TV stars Paddy McGuinness and Emma Willis feature in M&S Food’s new Christmas ad campaign
British retailer M&S has launched its new Christmas food campaign with a focus on its exceptional product quality.
The advert is set in a festive market with each of the stalls hosted by the M&S product developers behind its Christmas range of products.
Viewers are led through the market by M&S Food Celebrity Panel Members Paddy McGuinness and Emma Willis. They wander through the festive market sampling the seasonal products, mingling with 125 M&S customers and bumping into fellow panel members Amanda Holden and Rochelle Humes.
The musical backdrop is provided by the award-winning choir from Ysgol Gynradd Llwyncelyn primary school in Wales singing a special arrangement of Fleetwood Mac’s Albatross, following coaching from Justin and Dan Hawkins from The Darkness.
The wider campaign includes coverage across TV, print, radio and social media.