Hero Gaming strikes CRM deal with FAST TRACK
BOOM Casino operator keen to improve customer engagement strategy with new partnership
Hero Gaming has pledged to significantly improve its customer engagement strategy with the launch of a new CRM platform in partnership with technology provider FAST TRACK.
The operator is seeking to improve its player engagement initiatives via the integration across all products, beginning with its Pay N Play brand BOOM Casino.
Hero Gaming founder George Westin said: “We can see the value FT CRM will add in streamlining the execution process for our CRM team and allowing them to focus on creative campaigns rather than manual processes.
“Our brands are known for creative player engagement and FT CRM will allow us to achieve even more without needing additional resources,” he added.
FAST TRACK last month partnered with Gibraltar-based lottery start-up Lottomart.
FAST TRACK CEO Simon Lidzén said: “We are excited to be working with a business that is known for innovation in the player engagement space.”