BonusFinder granted Colorado licence ahead of May entry
Player-centric affiliate brand receives fourth US state licence in less than 12 months
BonusFinder has been granted a licence to operate in Colorado ahead of the state regulating sports betting next month after obtaining its fourth US affiliate licence.
The company’s Colorado approval marks its fourth state entry in less than a year with existing licences in New Jersey, Pennsylvania and Indiana.
Colorado is set to become one of the most open markets in the US next month allowing more than 30 casino operators to offer land-based and mobile sports betting to its six million residents.
BonusFinder MD Fintan Costello said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.
“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking,” he added.
BonusFinder was founded in 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers.