Campaign of the month: Our Frontline

Samaritans, in partnership with fellow charities Mind, Shout85258 and Hospice UK, has launched Our Frontline, a collaborative effort to provide support to frontline workers during the coronavirus pandemic.

A new nationwide advertising campaign encourages NHS workers, carers and fellow key workers to make full use of the mental health support available to them.

The campaign is being supported by the Royal Foundation of The Duke and Duchess of Cambridge, with the advertisements premiering on Kensington Palace’s social media channels.

The three adverts themselves feature separate voiceovers from Tour de France winner Geraint Thomas, Radio 1 DJ Adele Roberts and poet Hussain Manawer highlighting the 24/7 services that the four charities provide.

HRH Prince William, The Duke of Cambridge, said: “Over the past few weeks, millions of frontline workers across the UK have put their physical and mental health on the line to protect us all during the coronavirus pandemic.

“Every day they confront traumatic situations at the same time as having to contend with their own worries about the risks to themselves and their families.

“That takes a real toll, and as I’ve seen for myself through my work with the Air Ambulance, without the right support at the right time the challenges they face will only be greater. Catherine and I, together with The Royal Foundation, will do all we can to support Our Frontline,” he added.

Source: Samaritans