Interwetten extends Bundesliga sponsorship agreements

Interwetten has agreed three-year extensions to its premium partnership deals with German Bundesliga outfits Hoffenheim and Wolfsburg until June 2023.

The Vienna-founded operator has been a sponsor of Hoffenheim since the start of the 2017/18 season, while it has partnered with Wolfsburg since 2019/20.

Under the remit of the partnership with Hoffenheim, Interwetten will be afforded the same sponsorship opportunities as the previous deal, including in-stadia TV advertising, LED advertising and banners.

In terms of the Wolfsburg agreement, the relationship has been expanded to include digital services. Interwetten will now provide live data on in-stadia screens, as well as further LED and static branding opportunities.

Interwetten CEO Dominik Beier said: “For three years, Interwetten has been cultivating an open and trusting partnership with Hoffenheim, into which a great deal of heart and soul flows. The digital innovative power and the enormous professionalism of Wolfsburg immediately inspired us after we started our cooperation in July 2019.

“With both clubs, we want to celebrate success, learn from each other and develop together. We are very happy about the extensions,” he added.