Sportsbet.io recruits Brett Lee as latest brand ambassador

Sportsbet.io has appointed Australian cricket legend Brett Lee as its latest brand ambassador on a two-year deal.

Lee, a World Cup winner in 2003 and one of the fastest bowlers in the history of the game, will lead a series of cricket promotions for Sportsbet.io dubbed ‘Bet with Brett’. These promotions will include quizzes, special offers and casino cashback rewards.

Additionally in his role as a brand ambassador, Lee will provide in-depth, expert analysis for Sportsbet.io users to inform their cricket betting choices.

Speaking on Lee’s arrival, Sportsbet.io head of sportsbook marketing Justin Le Brocque said: “We are bowled over that he has joined team Sportsbet.io. As well as a terrifyingly quick bowler, Brett is a natural entertainer and a true gentleman; we couldn’t think of a better match for our sportsbook.”

Lee commented: “These guys make sports betting fun, fast and fair, so I can’t wait to get involved with some exclusive promotions and provide some insight from my experiences at the very top of cricket.”

This partnership marks Sportsbet.io’s first steps into cricket sponsorship after entering into several football partnerships last year, including with Premier League side Watford and Brazilian top-flight outfit Flamengo.