Unikrn seeks affiliate partners to boost growth

Esports-first betting platform Unikrn is exploring potential affiliate relationships as it looks to expand its global presence.

Unikrn, which offers both fiat and crypto payment options, is hoping to accelerate its betting growth and footprint across blockchain and player experiences.

The Seattle-based operator has also launched its first casino offering with the aim of creating a “one-stop shop” for online gaming and betting.

Unikrn’s affiliate programme will be managed by Digital Fuel Marketing, a specialist egaming marketing agency.

The Sydney-based marketing firm has previously worked with the likes of TAB, Lottomart and BetBright.

Karl Flores, Unikrn co-founder and CPO, said: “With our customer demand and retention at an all-time high after years of hard work, we’re excited to share that success with more partners big and small in the gaming space.”

“Every player should get to feel like a pro, get thrills and have the most exciting experience possible, and Unikrn is the only place to bet on yourself, bet on the pros in esports or sports, bet on 24/7 exclusive virtual showdowns or enjoy live casino games from the safety of home,” he added.

Unikrn – founded by former Microsoft Ventures CEO Rahul Sood – struck a content aggregation partnership with Microgaming earlier this week.