Sportsbet.io launches new loyalty programme for bettors
Tallinn-based sportsbook hails “revolutionary step” as it launches seven-tier milestone system for players looking to become VIPs
Cryptocurrency sportsbook operator Sportsbet.io has launched a new loyalty programme accessible to UK players that pays tailored rewards, something it has described as a “revolutionary step” for the sector.
The programme, known as ‘The Clubhouse’, features a seven-tier milestone system for players, allowing them to track their progress as they look to become VIP members of the programme.
Rewards, which are paid out in various cryptocurrencies, are custom made and uniquely tailored towards the individual player based on their gameplay and personal preferences.
The Sportsbet clubhouse will offer tailored rewards and cryptocurrency
A similar cryptocurrency-based loyalty rewards programme exists on Sportsbet.io’s online casino brand, Bitcasino, having been launched in October 2019.
Sportsbet.io head of sportsbook marketing Justin Le Brocque expressed his hope that players would embrace new addition to Sportsbet.io and the crypto-gambling space.
“From what we have seen from customer feedback, there has been a need to switch things up for a while now, so that we can make our rewards more compatible with what our players want,” said Le Brocque.
“We hope that this move will show people that a fresh attitude towards player rewards can modernise the industry standard,” he added.