Promoted feature: Unity makes strength – Traffic Lab is rebranding
Simone Schnoor of Traffic Lab explains why the company felt the need to refresh its brand identity after six years in the igaming industry
Why is (re)branding key?
A laboratory of creative minds
- What is still fundamental to our identity?
- Which aspects did we improve?
- What isn’t relevant anymore?
- A new visual identity
- An updated marketing strategy
- A brand manual for internal use