Rootz Limited beefs up affiliate oversight with GiG Comply
Malta-based back-end provider agrees deal for use of affiliate advertising tracker too
Gaming Innovation Group (GiG) has signed an agreement with Malta-based gaming company Rootz Limited for marketing compliance tool GiG Comply.
GiG Comply can be tailored to cover market-specific legislation and advertising standards and allows operators to monitor the marketing activity of their affiliate partners.
The self-serve solution scans thousands of web pages for content including iGaming code red words, links and regulatory requirements to ensure marketing material is socially responsible.
GiG Media MD Jonas Warrer said: “We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy.
“GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence,” he added.
Rootz is a back-end solutions provider and powers online gaming sites including Wildz Casino.