MansionBet extends sponsorship of football impressionist Darren Farley

MansionBet has extended its sponsorship of football impressionist and brand ambassador Darren Farley for a fourth consecutive year. Since teaming up for the first time in 2018, the partnership has created millions of digital views for the operator via Farley’s comedy football sketches, reactions and preview videos. In addition to weekly video releases, Farley will play a key role in MansionBet’s UEFA Euro 2020 campaign coverage. Farley’s exclusive videos can be found on MansionBet’s YouTube channel. He does impressions of football personalities including Steven Gerrard, Harry Redknapp and Frank Lampard. Dana Bocker, head of integrated marketing at Mansion, said: “We’ve loved working with Darren over the last three years and we’re looking forward to continuing our partnership with him and his team. “Aside from the brilliant content he creates independently, Darren offers an extended reach to football fans across social. “We’re excited to be collaborating with him for our marketing campaigns again this year, and in particular for the highly anticipated Euro 2020 campaign, where he’ll be playing a key role with us.” Farley boasts more than 173,000 followers on Twitter and 235,000 followers on Facebook. He added: “I’d like to thank MansionBet for their continued support, it’s great to be able to focus on creating comedy content.”