BoyleSports inks two-year extension to Birmingham City shirt deal
Irish bookmaker strengthens presence in Midlands with new deal for Championship club
BoyleSports has put pen to paper on a two-year extension to its front-of-shirt sponsorship deal with Championship club Birmingham City.
The extension will see the Irish bookmaker retain its branding space on Blues’ shirts and at the club’s St. Andrew’s home ground.
The pair originally joined forces in June 2019 on an initial two-year deal, which was set to expire at the end of the current season.
Over the previous two years, BoyleSports has donated to the club’s charity partners, including University Hospitals Birmingham and has taken the lead on several community initiatives.
Conor Gray, BoyleSports CEO, said: “BoyleSports are both delighted and proud to announce that we have signed up to a two-year extension of our existing relationship with Birmingham City Football Club as their principal partner.
“The Midlands, where we have established a network of BoyleSports shops and an expanding online business, is very important for us and the partnership with BCFC helps further enhance our commitment to the club and the area,” he added.
Ian Dutton, Birmingham City chief commercial officer, commented: “It is no secret that the sports industry has been severely impacted over the past 18 months, so for BoyleSports to pledge its future to the club before the season has finished is fantastic news for players, staff and fans alike.”