Betano scores Benfica sponsorship

Kaizen Gaming has expanded its European football sponsorship portfolio after securing a partnership with Portuguese outfit Benfica.

The operator’s Betano sports betting brand will become the official betting partner of the Lisbon-based club on a three-year deal.

The agreement means Betano will become Benfica’s first-ever official sleeve sponsor.

The pair will also work together to develop social initiatives and activations for Benfica fans.

In June, Betano inked a similar sponsorship agreement with Benfica’s rivals Sporting Lisbon to become its premium partner on a two-year agreement.

George Daskalakis, Kaizen Gaming CEO, said: “We are delighted to announce our partnership with Benfica. Through Betano, Benfica fans will be able to engage with their favourite team at a new level.

“We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives like we do with every team we partner with.

“This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society,” he added.