Bwin nets three-season official partnership with UEFA
Entain-owned sports betting brand will be on display across the inaugural edition of the Europa Conference League
Bwin has secured a deal with UEFA to become an official partner of both the Europa League and the newly formed Europa Conference League competition.
The three-season agreement will allow parent operator Entain to market the bwin sports betting brand in regulated markets around Europe.
This season, 64 teams from 35 of UEFA’s 55 member associations will participate in the two competitions from the group stage onwards. It is the inaugural edition of the Europa Conference League.
Bwin should gain visibility across both competitions by appearing on broadcast backdrops in stadiums, including on perimeter advertising, as well as online via the official websites and social media channels of the two tournaments.
To mark the partnership, bwin has launched a new website, betresponsibly.info, to highlight the safer gambling tools it provides to online customers.
The sponsorship rights also cover the use of content and footage from both competitions on bwin’s own platforms, along with access to tickets and hospitality for matchday experience prizes.
Entain digital Europe MD Stephan Heilmann said: “We’re proud to be an official partner of the UEFA Europa League and the UEFA Europa Conference League alongside other major international brands.
“The partnership will provide an array of exciting opportunities to enhance our offer to our customers, creating unique new experiences and content.
“It also provides bwin with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible environment in which to bet,” he added.
Last month, bwin extended its sponsorship deal with five professional German football clubs, including Borussia Dortmund, for three more years.