Betway boosts tennis sponsorship portfolio with European Open partnership

Global online betting and gaming operator Betway has announced its sponsorship tie-up with the premier tennis tournament The European Open, Belgium’s only ATP Tour Event.

The prestigious hardcourt tennis tournament is scheduled from 19-25 October, which holds an impressive list of champions such as Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund.

The partnership adds to Betway’s string of sponsorship of the biggest sporting events. The online betting company has an emerging tennis portfolio through its prior association with the Generali Open, Nordea Open, Miami Open, NOVENTI OPEN and the Mercedes Cup.

Commenting on the latest association with the ATP, CEO Anthony Werkman vowed to support upcoming tennis champions. “The tournament is still in its infancy but has already had some major names on its roll of honour. We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour,” he said.

“We are proud of this agreement, that comes with a leading company in the sector, with scrupulous compliance of industry regulations,” said Juan de Dios Aguirre, partner of Tennium, the company that owns and operates the tournament.