Playtech strikes Norsk Tipping content deal
Supplier among three to be awarded contract to provide new content for Norwegian gaming operator's interactive gaming terminals
Playtech will supply state-owned Norwegian gaming operator Norsk Tipping with new content for more than 4,300 interactive gaming terminals across the contry.
The firm fought off competition from eight other suppliers who took part in the procurement process to become one of three to win the contract, along with Inspired and Genera Networks.
Playtech said it will work with Norsk Tipping to further develop its interactive terminal games offering, and in August will roll-out a full suite of games across the Norwegian Belago (bingo halls) and Multix (retail) markets.
Norsk Tipping EVP of product and brands, Lene Finstad, said the operator was “excited” to have Playtech on board as one of the three partners who will deliver new interactive content.
“In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way,” Finstad added.
Playtech, operating under its subsidiary Videobet Interactive Sweden, said the new contract built on the deal it already has in place with Norsk Tipping to provide the operator with more than 4,300 gaming terminals as well as its TruServ platform, which powers the Norwegian retail and bingo markets.
“We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. We’re delighted both with the outcome of the procurement process and scoring highest among our competitors,” Shimon Akad, Playtech COO, said.
“The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision,” he added.