CashMagnet completes M&A spree across Finland and the UK

CashMagnet has bolstered its brand portfolio in Finland and the UK with the acquisition of four new domains and entered the bingo vertical for the very first time.

The company behind the Mr Gamble casino comparison brand has purchased Nettikasinot-ilman-rekisteröitymistä.com and Nettikasino-ilman-rekisteröitymistä.com in Finland, as well as UKBingoSites.co.uk and DailyCasinoBonus.co.uk in Britain.

CashMagnet has migrated the acquired brands to its proprietary content management system, which has been designed to allow the company to manage its roster of sites from one platform.

CashMagnet’s flagship brand, Mr Gamble, is an established online casino affiliate in the UK, Finland, Canada, New Zealand, Estonia and the US.

CashMagnet head of accounts Tero Päivärinta said: “Having quickly established Mr Gamble as a leading online casino comparison site, we are now in a position to drive growth through M&A and that is what we have done with these acquisitions.

“Each brand was chosen as it provides us with an opportunity to strengthen our position in the UK or Finland and with UK Bingo Sites enter the bingo vertical for the first time.

“By migrating these sites to our proprietary content management system, we can bring them up to the same level as Mr Gamble in terms of content, user experience and the number of brands that we have listed on each site.

“In doing so, we will be able to unlock the full potential of each brand,” he added.