Optimove appoints Jeff Cleminson as director of client management
CRM marketing firm makes major recruitment move after securing $75m raise in September
CRM platform Optimove has announced the hiring of Jeff Cleminson as its new director of client management. The former senior director at SG Digital will be overseeing commercial relationships with Optimove’s gaming customers in Europe, Latam and Africa.
Cleminson’s appointment will see him head up a new strategic division. Optimove said the hire is “indicative” of its strategic investment in existing clients.
Cleminson can count 19 years within the gaming industry, having fulfilled senior commercial roles with Openbet, NYX Gaming Group and SG Digital and having worked alongside firms such as Paddy Power, Betfair, William Hill, FanDuel, Coral and others.
“We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base,” said Motti Colman, senior director of sales at Optimove.
He continued: “Jeff’s proven track record handling blue-chip accounts in the igaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans.
In September the firm announced that it had secured a $75m raise in its latest funding round amid plans to double its global workforce over two years.