MrQ unveils rebrand for 2022
EGR’s 2021 slots operator of the year plots reskin in January ahead of new studio content and rollout of native apps
Casino and bingo operator MrQ.com, which was included in the Power 50’s “Ones to watch” for 2022, has announced it is to undergo a rebrand in the new year.
Following consultation with Maltese brand consultancy Casual Business, the overhaul to its identity will see an early 2022 reskin, as well as the incorporation of a more functional withdrawal process.
MrQ CEO Savvas Fellas told EGR that “most firms tend to bury” the withdrawal button, yet that process will be front and centre for MrQ’s customers moving forward which is line with all our brand values and overall mission.
The rebrand aims to redefine the identity of the company the product and the brand, which its Fellas says will “light the strategic path for us as a brand and as a business”.
“We spent so many hours as a team trying to understand our brand and our values, who we wanted to appeal to and why.”
“What the rebrand does is package up all these pieces into a guide that leads us in everything we do and produce.”
Savvas added: “We’ll take an iterative approach towards what we classify as product 2.0. That will come with a lot of enhancements that embody these enhancements, such as putting our withdrawal button front and centre.”
“We won’t stop there, we’re working on our studio content, we have native apps for Android and iOS, a daily free game with a twist and a load of other bells and whistles.”
MrQ was launched in 2019 and was last month named EGR’s Slot Operator of the year for 2021.
The casino and bingo operator launched its first television advert in 2021 featuring the voice of comedian Joe Wilkinson. The TV ad is also scheduled for a big reboot in April 2022 as part of the rebranding exercise.