Caesars agrees Ohio-led partnership with Cleveland Cavaliers
Sportsbook operator signs multi-year deal to become sports betting and casino partner
Caesars Entertainment has agreed a multi-year partnership with the Cleveland Cavaliers to become the NBA franchise’s official sports betting and casino partner.
Caesars Sportsbook will gain access to the use of official Cleveland Cavaliers logos and marks, broadcast and digital content across Cavs’ properties, as well as TV-visible in-game signage.
This partnership includes plans to open a retail sportsbook on the street level inside the Northwest Atrium area of the team’s home venue, Rocket Mortgage FieldHouse, pending regulatory approvals.
The approximately 10,355 sq ft venue will feature a full-service bar and VIP lounge, an extensive menu and wall-to-wall TVs. The cost of these improvements will be paid for entirely by the Cavaliers and Caesars.
Caesars Sportsbook at Rocket Mortgage FieldHouse will have betting windows for cash wagering and combine custom VIP and hospitality experiences for Caesars Rewards members, along with on-site activations throughout the year.
Caesars Sportsbook at Rocket Mortgage FieldHouse is expected to be open by the end of 2022.
Caesars Digital co-president Chris Holdren welcomed the new partnership coming at an exciting time in the Cavaliers’ history.
“As we prepare to launch sports betting in Ohio later this year, this wide-ranging partnership enables us to connect with the Cavs’ passionate and highly engaged fanbase,” Holdren said.
“Caesars Sportsbook at Rocket Mortgage FieldHouse will be a first-class venue providing an exciting atmosphere for sports betting and more,” he added.
Caesars Sportsbook has access to Ohio’s mobile sports betting market via the Caesars Entertainment-owned Eldorado Gaming Scioto Downs Casino in Columbus.
Ohio is expected to go live with mobile and online sports betting on 1 January 2023.
The retail sportsbook inside the Cavaliers stadium is Caesars’ second in-stadia NBA sportsbook following the launch of a retail sportsbook at the Capital One Arena in Washington DC in May 2021.
The operator will soon open its third sportsbook at Chase Field in Phoenix, Arizona through a partnership with the Arizona Diamondbacks.