FDJ signs multi-year deal with PSG
French operator’s sportsbook brand to benefit from stadium branding and exclusive content
Françoise des Jeux (FDJ) has announced a new partnership with Paris Saint-Germain (PSG) which will see the company’s sportsbook, ParionsSport, become the club’s principal betting partner.
The three-year deal is reported to be worth €5m (£4.2m) per season according to French publication, L’Équipe and has promised immersive fan experiences as part of the deal.
FDJ will also benefit from ParionsSport branding and betting terminals around the Parc des Prince and on the club’s digital platforms.
The new deal sees FDJ replace Unibet as PSG’s betting partner after the Kindred Group-owned firm teamed up with Les Parisians for the 2018/19 season.
As part of the deal, FDJ has stated its intention to work closely with PSG in maintaining integrity within all levels of French football and highlighting the dangers of excessive gambling.
Richard Courtois, CEO of sports betting at FDJ was enthusiastic about the deal stating: “We are delighted by this first partnership with Paris Saint Germain.
“We are proud to team up with such a popular and successful club. This long-term partnership strengthens our position as a major stakeholder in sports betting in France.”
PSG chief marketing officer Marc Armstrong continued: “We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility.”