Fitzdares partners with Premier League side Fulham
The self-proclaimed “world’s oldest bookmaker” becomes UK betting partner of London’s oldest football club
Fitzdares has linked up with Premier League side Fulham to become the West London club’s official UK betting partner.
As part of the partnership, which was described as a “marriage of two historic institutions”, Fitzdares and Fulham plan to launch a series of activations and messaging that will aim to bring a sense of fun into the game.
𝐁𝐨𝐫𝐧
1879 @FulhamFC
1882 @Fitzdares𝐌𝐚𝐫𝐫𝐢𝐞𝐝
2022-23 Official UK Betting PartnerSome things are worth waiting for, @FulhamFC 😚#FFC #Fitzdares #WestLondon pic.twitter.com/d5G3C0fyaW
— FITZDARES (@Fitzdares) September 21, 2022
William Woodhams, Fitzdares CEO, said: “This partnership has its roots in the 19th century, and we are bursting with excitement to finally join up with London’s original football club.
“Dare I say, the only place better to watch football than The Fitzdares Club [in Mayfair] is at the Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair.”
Woodhams also took to LinkedIn to celebrate the partnership: “A big step for us into the world of associated football! We will work hard to reset the bookie/footy relationship – it bloody needs it. I think you’ll like the stuff we do,” he said.
Jon Don-Carolis, Fulham FC sales director, added: “We are delighted to welcome Fitzdares as Fulham FC’s official UK betting partner. Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences.
“An aligned partnership between the world’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.”
This agreement comes in addition to Fulham’s deal with Asian bookmaker W88, the side’s front-of-shirt sponsor for this season.