Department of Trust signs champion jockey for safer gambling push
Leading jockey Harry Skelton becomes brand ambassador for BetBudget in latest marketing push
Department of Trust has signed champion jump jockey Harry Skelton as a brand ambassador for its personal finance app for gamblers, BetBudget.
To help raise awareness for financial health among sports bettors, BetBudget has signed Harry Skelton as a long-term brand ambassador.
Skelton will bring a visual presence for BetBudget to the racecourse, as well as promoting the brand through social and traditional media.
BetBudget is the first personal finance app designed specifically for gamblers, aiming to help them manage money and make smarter decisions about gambling.
The free service provides consumers with various budgeting tools, such as consolidating bank balances, tracking disposable income, personalised alerts for spending and withdrawals and P&L analysis of a user’s history with individual gaming sites.
Gambling operators can also use BetBudget to carry out KYC checks, including confirmation of income and detailed bank statements. Players can reviews and approve these requests in the app with a single tap.
Charles Cohen, CEO at Department of Trust, said: “Financial KYC is becoming something every operator needs to conduct more often, more deeply and more accurately.
“We are thrilled to be working with Harry to raise the profile of BetBudget among UK sports bettors in particular. They are the group most likely to encounter these checks today and benefit most from the free BetBudget app itself.”
Skelton said: “As a jockey, my profession is built on trust. I’m delighted to partner with BetBudget, a tool that drastically improves the way in which players share their financial and other personal information with bookies. Anything that helps people to bet in a safer, more responsible manner should be welcomed.”