Betfair merges UK and international MD roles

Betfair has merged two of its most senior positions after promoting UK & Ireland MD Aine Cuddihy to the new role of managing director for the operator’s non-US business, eGaming Review understands.

The position combines Dublin-based Cuddihy’s current UK & Ireland responsibilities with those carried out by the managing director of the international business, which until now had been held by Jeronimo Folgueira.

While Betfair refused to comment on the story, it is understood the move was designed to bring the UK and international teams closer together, with a number of departments also handed responsibility across the two divisions.

However, bar the departure of Folgueria, the changes are not expected to have any impact on net headcount across the two divisions.

The promotion of Cuddihy comes little more than a year after she joined Betfair on a full-time basis as UK & Ireland MD, although she had worked as a consultant for the firm for a brief period beforehand.

Prior to Betfair, Cuddihy was CMO at telecommunications firm Ezetop but most notably spent a little under five years at Paddy Power, where she held a variety of roles including head of online marketing operations and head of investor relations before her departure in 2012.

The news comes just three months after Betfair merged its brand and marketing departments in a move which saw Johnny Devitt handed the new chief marketing officer role and director of brand Mark Ody leave the firm.

Betfair is due to announce its full-year results tomorrow morning.