ZEAL Network hires industry newcomer as VP of marketing
Rodja Schmitz-Hübsch joins the German lottery broker to aid new customer acquisition efforts and customer relationship management
German lottery firm ZEAL Network has appointed Rodja Schmitz-Hübsch as its new VP of marketing.
Schmitz-Hübsch will report directly to COO Sönke Martens and will be in charge of the ongoing optimisation of new customer acquisition and customer relationship management.
This is his first role in the igaming industry, as Schmitz-Hübsch joins the lottery broker from the online marketplace OTTO, where he was head of campaign development.
He has also spent time as an interim marketing director for toy manufacturer Wonder Workshop and held multiple positions at advertising firm elbdudler including a stint as managing partner.
On his new role, Schmitz-Hübsch said: “I am very much looking forward to my new tasks at ZEAL because what could be better as a marketer than making people dream and turning dreams into reality – not least, we have already paid out more than €200m this year to our big winners alone.
“ZEAL has made an impressive development with the portals LOTTO24 and Tipp24. Together with the great team, we will continue to write this success story and consistently pave the way for further growth in marketing.”
Martens added: “Rodja Schmitz-Hübsch is a renowned marketing manager with deep expertise in brand management and e-commerce. Today, more than ever, a professional marketing strategy is crucial for companies to succeed.
“We are pleased to have a true professional on board with Rodja, who with his experience and passion for good marketing will be an important driver for further growth at ZEAL.”