NetEnt makes splash in New Jersey

NetEnt has agreed terms to provide its full suite of online casino games to a trio of bwin.party-powered brands in the state of New Jersey as the supplier prepares for its long-awaited debut in US market.

The Stockholm-listed firm will supply games in both desktop and mobile format for bwin.party, which operates the online gaming platform supporting the Borgata Casino, Borgata Poker and PartyPoker brands in the state.

The deal is subject to NetEnt gaining a B2B licence from the New Jersey Division of Gaming Enforcement, which the supplier said is expected to be awarded in Q3.

Bjorn Krantz, managing director of NetEnt’s US division, said he was “very excited” to have signed the deal with both bwin.party and the Borgata and was now focusing on the lead-up to launch.

“Subject to approval from the Division of Gaming Enforcement, all parties are now collaborating closely to secure a successful integration and preparation for a commercial launch,” Krantz said.

“I am confident that we will be able to support Borgata and bwin.party in their ambitions to provide the very best experience to their players,” he added.

According to Steve Nathan, vice president of marketing at the Borgata, the decision to agree terms with NetEnt was made easier due to NetEnt’s track record within its own core markets.

“We are very impressed by NetEnt’s performance in Europe, and their ability to deliver the highest degree of portfolio innovation and creativity,” Nathan said.

NetEnt has long had one eye on the US and last year restructured the business though the set-up of subsidiary company NetEnt Americas soon after CEO Per Eriksson told eGaming Review it was the “right time” to enter the market.