LeoVegas unveils new UK advertising campaign
Operator also boosts casino offering with Authentic-powered live streams from the Italian Alps
 
LeoVegas has continued with its UK marketing push with the unveiling of a new television advert, and has also debuted its new Authentic-powered live casino streams from the Saint Vincent Resort and Casino in the Italian Alps.
Featuring company mascot Leo the lion, the adverts were developed by advertising agency Now who previously worked with the operator for the sponsorship of ITV2âs Celebrity Juice.
The new advert debuted yesterday and will appear across a number of UK channels including Sky One and Dave.
âWe are really excited to launch our new TV advert campaign, we all have our own individual and unique way of doing normal things daily and these adverts help capture the fun in everyday which is what LeoVegas stands for,â Shenaly Amin, UK country manager at LeoVegas, said.
âWe are all about finding the fun in everyday activities and these new adverts help showcase this.â
The operator has also expanded its live casino portfolio with the launch of Authentic Gaming-powered live roulette tables streamed from the Saint Vincent Resort and Casino across its online and mobile channels.
The three new products include an original live stream roulette, a VIP Professional Roulette and Superieur Roulette.
Karolina Pelc, head of casino at LeoVegas said:Â âWith our increased focus on Live Casino, we are always on the look-out for new and innovative products to take our live casino experience to the very next level.
âWe chose Authentic Gaming because of their mobile first user interface, their unique betting features aimed at both the casual player and the high-rollers, and most importantly, because of their high-quality stream from a real, brick and mortar casino in the heart of the Italian Alps,â she added.
Meanwhile, the operator today rolled out its NetEnt-powered live casino mobile product in the UK for the first time.
The offering includes an option to play in either landscape or portrait mode, as well as the ability to place bets during the spin.
LeoVegas posted a 67% year-on-year revenue increase for Q2 2016 but reported a loss of â¬2.5m in profits due to marketing and affiliate costs related to its sportsbook launch.
The UK market saw its share of NGR decrease from 18% to 13% during the quarter, driven by a low gaming margin in combination with high bonus costs associated with a higher level of customer acquisition both in sports and casino.