Three quick marketing tips
James Goode, head of marketing and strategy at mobile casino mFortune, serves up his top tips for reeling in mobile gamblers
Think mobile, act mobile
Mobile players interact diversely across devices and operating systems, and this becomes even more complex when adding behavioural game driven characteristics to the mix as well. A one-strategy fits all approach isnât going to be the most effective or profitable.
Have a bidding strategy
Apply mathematical and logic-driven, over-emotional and uncalculated decision-making. It can be very costly on mobile and a lot of operators are guilty of this, even if they donât admit it. Profit, not CPA, should be the primary metric.
Analyse everything
Time and time again we hear this but how many operators really do it? Understanding the why, not what players do, should be central to any operator’s tactical and strategic decision making. Mobile players wonât hang around for long â they are the most demanding.