Mr Green to launch predictive "Green Gaming" tool
Green Gaming initiative to offer self tests, breaks, self-exclusion, cool down games and self-help
Stockholm-listed operator Mr Green has revealed plans to roll out a new in-house developed predictive tool for identifying risky player behaviour by September.
The Green Gaming tool was developed by the operator in partnership with Swedish firm Sustainable Interaction and will offer self tests, breaks, self-exclusion, cool down games and self-help.
Mr Green confirmed the launch of the tool, which will be used alongside Gamtest, will occur at some point during Q3.
“I am particularly pleased that we have started the implementation of our new predictive Green Gaming tool that analyses gaming patterns and detects risky behaviour at an early stage,” Per Norman, CEO of Mr Green, said.
“Our Green Gaming tool will allow us to a greater extent to adapt our offering to risky customer behaviour in accordance with the “healthy customer, healthy revenue” principle.”
Mr Green CEO, Per Norman, says, Green Gaming tool will detect risky behaviour at an early stage
The launch follows an increasing focus on responsible gambling by operators, with Sky Bet recently partnering with William Hill to develop a predictive algorithm to identify problem gamblers.