Tatts Group unveils new UBET brand
Brisbane-based firm launches rebranded wagering division to coincide with new sporting sponsorship deals
Tatts Group told its competitors yesterday to “watch out” following the official launch of its new UBET brand with its chief exec describing it as the most exciting time in the firm’s history.
The launch of UBET includes a new website and mobile apps, in addition to rebranded retail stores, and coincides with new sponsorship deals with Port Adelaide Football Club, V8 Supercards and Melbourne City Football Club.
“This has been a huge undertaking, ensuring everyone understood the need for change and then working together to make it happen,” chief operating officer, Barrie Fletton, said.
“I’m very proud to see the dramatic change that has taken place both internally and externally. This is without question, the most exciting time in our business’ history,” Fletton added.
The Brisbane-based operator unveiled its rebranded wagering division at an event in Sydney with new brand ambassadors AFL premiership player Jonathan Brown, former Wallabie captain Nathan Sharpe and four-time Bathurst champion Greg Murphy.
Tatts Group first announced the launch in November and UBET brings together TAB Queensland, tabonline, unitab and TattsBet, as well as Tasmania’s The Tote and Tatts.com under one wagering banner.
Earlier this year the firm beta-launch its unified UBET brand after the Australian operator reported double-digit sales growth from its online business in H1 2015.
Sales from its digital wagering business for the six months ended 31 December 2014 increased 13% year-on-year, accounting for 25% of all sales, while its online lotteries arm grew 18%.