Playtech inks compliance partnership with Rightlander
Agreement will see Rightlander provide compliance solution tools to Playtech partners
Playtech has secured an agreement with Rightlander for the affiliate compliance specialist to provide its technology solution to Playtech’s portfolio operators.
Rightlander will offer its solution alongside Playtech’s IMS platform to provide partners with access to tools such as the automated compliance monitor, a PPC monitor, a proactive affiliate finder and compliance live.
The automated compliance monitor helps to detect the potentially non-compliant content of affiliate partners across several markets including the US, UK and Australia. The platform flags several discrepancies such as missing terms and conditions to allow operators to remain compliant with localised regulations.
The PPC monitor identifies harmful adverts to stop them appearing in conjunction with an operator’s branded keywords, while the proactive affiliate finder scans the internet in search of new and prominent sites.
Finally, compliance live allows operators to track real-time non-compliant adverts during live events such as football matches or horse races.
Rightlander founder Ian Sims said: “It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance.
“This is a commendable move from Playtech, and we encourage other platform providers and operators to take additional steps to improve affiliate compliance.”
Anthony Evans, VP of product strategy at Playtech, added: “We are delighted to welcome Rightlander to our SaaS programme, designed to offer our customers access to specialist services from carefully selected third parties.
“A key part of our mission is to equip licensees with the tools they need to comply with the most stringent of regulatory requirements. Rightlander represents exactly what we are looking for in a partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges.”