NetEnt launches new-look lobby for live casino
Slots supplier expects to boost player engagement with intuitive UI and new design
NetEnt has launched a new player lobby for its live casino product in a move to boost player engagement.
The Stockholm-headquartered supplier’s new offering features table tiles with live images of the dealer and a background for players to choose from.
Each tile features the latest information from the table, including winning numbers, available sets, bet limits and the number of players.
Users are also “presented with a more intuitive table ordering to cross promote various games,” according to NetEnt.
The new lobby is also fully customisable for operators or they can choose a generic branding option too.
Andres Rengifo, director of NetEnt Live, said: “As the core of the live casino, the lobby is a vital element to get right. It makes a huge difference – from the first visit to the long-term – to the levels of a player’s engagement as well as their experience and brand perception.
“We believe we’ve created the perfect lobby environment to help set up the ultimate live casino player journey,” he added.