Sporting Life unveils app and desktop rebrand
Sky Betting & Gaming news portal relaunches with focus on UX to satiate 3.5 million monthly users
Sporting Life has undergone a technical rebrand, including the launch of new iOS and Android apps and a new desktop website.
The Sky Betting & Gaming (SBG) editorial brand has been online since 1996. The original print version of the paper started life in 1859 before production was ceased in 1998.
Sporting Life boasts more than 3.5 million monthly visitors and has today expanded into a multi-sport editorial destination beyond its racing roots, with a significant focus on football.
The rebrand follows high-level internal discussions at Sporting Life on how best to deliver content in 2021 and beyond.
A rebrand, a new app and a new look website!
Huge team effort from everyone at @SportingLife to kick-start 2021 – some big, exciting things happening.
💻 Take a look at https://t.co/w0ihAN57Kt and download the app now, available for iOS and Android. pic.twitter.com/5R1WPnO3UH
— Dom Newton (@sportingdom) February 3, 2021
Speaking to EGR , Sporting Life director Sebastian Butterworth said there was an emphasis on improving accessibility for readers.
Butterworth said: “Whilst we have continually evolved our editorial and features over the past decade – bringing our loyal base the opinions and views that matter – the last 12 months have seen us focus on how we deliver this to our customers.
“How can we bring our industry-leading content to customers in a clearer and more accessible way? The new look and feel, the delivery of new iOS and Android native apps are very much geared towards showcasing this content in an accessible, understandable and informative way – very much aligned to how we write our content and editorial,” he added.
Butterworth went on to indicate the rebrand, app and website launches were the beginning of a transformative year for the group.
He continued: “2021 is an important year for Sporting Life. The new branding and visual identity are a first step towards bringing Sporting Life back into the market by helping customers get closer to the sports they and we love to be part of.”
