STS taps TGLab to power non-domestic sportsbooks

Polish bookmaker STS has tapped technology firm TGLab to power its international sports betting services.

Under the remit of the agreement, STS will use TGLab’s player account management (PAM) system to support its stsbet.com and stsbet.co.uk platforms, as well as any additional regulated markets moving forwards.

STS began its international expansion strategy two years ago with the launch of stsbet.co.uk for the UK market, while its stsbet.com remained in the development stage.

The firm said the partnership with TGLab was “another step towards the implementation of an STS international strategy of expansion into foreign markets”.

STS and TGLab have been working together over the past several months to redevelop the stsbet.com platform, which was relaunched in May 2021 and will serve STS’s international markets, excluding the UK.

STS has also migrated stsbet.co.uk, which serves as its largest non-domestic market, onto the TGLab igaming platform.

The operator added the transition would enable STS to tap into “more effective tools both in acquiring new players and in making the gambling product more attractive to existing players”.

Ugnius Simelionis, TGLab CEO, said: “We at TGLab always strive to serve each customer more, localise their products, implement bespoke solutions. So, it was a perfect match with STS Gaming Group.

“This company cares a lot about highest standard product, not only for players, but also their team members.”