Bet365 launches cross-vertical shared wallet functionality

Bet365 has gone live with shared wallet technology across its sports betting and online gaming products.

The upgrade was introduced on 15 October and allows customers to access their funds in a single balance, rather than having to set up different wallets for each vertical.

Bet365’s sports betting app is a separate download from the App Store and Play Store to its casino, live casino, games, poker and bingo apps, yet customers previously had to transfer funds between different product verticals in order to gamble.

This rigmarole caused friction points in the customer journey and put a dent in the overall UX.

The updated functionality means that any cash deposited or won across betting and gaming will go straight into one withdrawable balance that can also be used for further wagers on any product.

However, account-specific deposits will be required if a customer intends to claim a bonus offer on that particular vertical, while bet credits and bonuses will also display in separate wallets.

“As part of our ongoing commitment to improving and simplifying your bet365 account, we have introduced a single balance across all of our products,” said the operator in a message to users.

“All cash funds will now be available in one balance, making your play event more straightforward than before.”

The fact that a company like bet365, which prides itself on product, has taken until 2021 to introduce single wallet functionality does come as somewhat of a surprise.