AllSported taken private with investment to support aggressive growth strategy
Horseracing trading solution aims to “lower the barriers” to UK and Irish racing for bookmakers from all over the world
AllSported, formerly a three-way joint venture between The Racing Post, Banach and TXODDS, has been taken private following substantial investment which will be used to fuel an aggressive growth strategy.
The disruptive business aims to offer a simpler, more cost-effective route to UK and Irish racing with the aim to increase returns to the sector as an alternative to grey-market providers lacking official data and rightsholder agreements and thus increase levy contributions.
The company has already made meaningful progress, going live with three customers serving the UK, Irish and South African markets and has been nominated for the services rising star award in this year’s EGR B2B Awards.
Backed by TXODDS and still delivering Racing Post content, AllSported will continue to provide content, data and odds through a single platform integration. TXODDS has a proven reputation as a provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.
AllSported CEO Alan Casey announced: “AllSported’s long-term goal is to make racing an easily adopted product for bookmakers from all over the world.”
“We are lowering the barriers to entry. AllSported offers the industry’s fastest price updates, which removes the margin-eroding price lags common on some products and gives new entrants to the UK and Irish market a competitive racing product without them having to go on the long learning curve usually associated with tackling horseracing.”
“Working with rightsholders, we want to take racing to a wider audience, enabling international bookmakers access to a quality racing product without having to sign multiple contracts and pay unattractive rates, while ensuring more money comes back to domestic racing.
“Being part of a joint venture with such esteemed and established names allowed us to create a disruptive product offering and going private is a hugely exciting development. It puts us in control of our own destiny and allows us to super-charge AllSported’s development.”