Exclusive: PressEnter launches CasinoFest brand
Operator expands portfolio of brands with music festival-inspired offering as growth roadmap continues
PressEnter Group has launched a new online brand to add to its growing roster of brands, EGR can exclusively reveal.
CasinoFest is the latest conception from the Malta-headquartered firm, with the operator launching the brand across multiple markets.
CasinoFest follows the theme of music festivals, with PressEnter noting it had taken inspiration from the “fun, passion and excitement” of such events.
PressEnter is also looking to use CasinoFest branding and output as a key differentiator between it and fellow challengers.
CasinoFest joins 21.com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino and RapidCasino in PressEnter’s stable of brands.
Axel Munkeby, PressEnter Group commercial director, said: “CasinoFest is a striking online casino that promises to disrupt markets and deliver thrilling player capabilities.
“This brand is a great addition to our increasing list of casinos and will help PressEnter Group achieve its goal of becoming a true industry power player,” he added.
Elsewhere, PressEnter Group CEO Lahcene Merzoug is set to lead a management buyout of the operator in what will usher in a new era at the firm.
Merzoug and his team have agreed terms with PressEnter’s current investors to acquire the business.