This week in B2B news (13 January)

Stats Perform to distribute Australian Open video and data rights

Stats Perform is set to become the exclusive distributor of live video streaming and data to licensed sports betting operators as part of a new agreement with Tennis Australia.

The multi-year agreement sees Stats Perform add the Australian Open, Australian Open qualifying and other Tennis Australia tournaments to its portfolio.

Tennis Australia will use Stats Perform’s media tools, including Opta Facts, PressBox Graphics and its news services, to build bigger audiences for Tennis Australia and Australian players.

Cedric Conelis, Tennis Australia’s chief revenue officer, commented: “Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans.”

Carl Mergele, CEO of Stats Perform, added: “Our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer. We are honoured to have been chosen to work with Tennis Australia – an organisation which shares our goal of protecting and elevating the fan experience for new and existing tennis audiences across the globe.”

Sportradar bolsters Betway partnership

Sportradar has announced an extended partnership with Betway to add its Audio Visual and ad:s services to its offering

The partnership builds on an already existing agreement between the two firms, which had been focused on sports betting services.

Ed Blonk, CCO at Sportradar, commented: “Sportradar’s intelligence-driven technology, underpinned by AI and coupled with our deep understanding of the sports industry, supports global top-tier operators like Betway in attracting new customers and engaging existing ones in multiple ways.”

Anthony Werkman, CEO of Betway, added: “We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms and channels, which further enhances the sports betting experience.”

Twain Sport expands further into Europe with STS

Twain Sport has expanded its presence in Europe following a new deal with Central and Eastern European operator STS.

The new deal gives STS access to Twain Sports’ hybrid sports product, which includes its successful launch game T-basket.

In addition, the deal includes exclusivity for Twain Sports’ T-kick, which is set to release in February 2023, which delivers a similar experience but uses football as inspiration.

Andreas Koeberl, CEO of BetGames, remarked: “We’re extremely proud of the progress Twain Sport has made since the debut launch in June 2022. Watching the growth in popularity of T-basket amongst players has been great to see, and now partnering with STS, we can bring that experience to over a million players in Poland.

Mateusz Juroszek, CEO of STS, said: “We are delighted to be partnering with BetGames and to be able to offer our loyal customers access to the first of their kind hybrid sport products they are producing. I have no doubt that T-basket and the upcoming T-kick will be a huge hit amongst players in Poland.”

Pragmatic Play grows Swiss footprint with Grand Casino Bern agreement

Pragmatic Play has furthered its presence in Europe after partnering with Swiss operator Grand Casino Bern.

The deal will see the casino’s flagship brand, 7melons.ch, receive Pragmatic Play’s entire slot portfolio.

Irina Cornides, COO at Pragmatic Play, said: “We’re very pleased to partner with Grand Casino Bern, which is undoubtedly one of the iconic gaming institutes in Switzerland.

“Taking our extensive slot products live with its online arm, 7melons.ch, is another positive step for us in a European regulated market and we look forward to working closely together in the future.”

Bruno Peake, director of online casino at Grand Casino Bern, added: “Pragmatic Play has a broad portfolio of incredible, engaging products, and we’re very pleased to be able to add its complete slot collection to our 7melons site.”

Spinomenal obtains Greek supplier licence

Spinomenal is set to launch its collection of slots within the Greek market after the Hellenic Gaming Commission awarded the supplier with its Manufacturer A1 Suitability licence.

Spinomenal has added the Greek market to its licence list, including Malta, Romania and the UK.

Lior Shvartz, CEO of Spinomenal, commented: “Entering the Greek market is another top achievement for our business and perfectly wraps up another strong year.

“Our presence in Greece forms a major part of our expansion strategy within the leading regulated iGaming markets.”

R. Franco Digital goes live with 888casino in Spain

R. Franco Digital has boosted its presence in its home nation of Spain after agreeing a content deal with 888casino.

The deal will see R.Franco Digital’s suite of titles made available to 888casino’s customers in Spain, with new titles being launched on 888casino in the coming months.

Mario Benito, CCO at R. Franco Digital, said: “This deal represents another milestone on our journey and as Spain’s leading supplier of casino content, it’s fantastic to be teaming up with an operator that has both a prestigious reputation and a huge customer base.

“We look forward to putting our games in front of more players than ever before, as we continue to make strides both at home and in regulated markets across the world.”

Talya Benyamini, VP of B2C Casino at 888, added: “We are delighted to partner with R. Franco Digital and expand our portfolio of high-quality and entertaining games for players in Spain.”