This week in B2B news (06 April)

Pariplay teams up with Ainsworth for Canada distribution

Pariplay has extended its partnership with Ainsworth to roll out the supplier’s online content in Canada.

The deal will see Ainsworth’s games library made available to Pariplay’s network of Canadian operations through its Fusion aggregation platform.

The partnership is an extension of a collaboration between the two parties, with Ainsworth’s content already live in Latam through Pariplay.

Shivan Patel, commercial director of North America at Pariplay, said: “Our partnership with Ainsworth has been a great one, with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

Jason Lim, general manager of digital and online gaming at Ainsworth, added: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”

Bragg Gaming partners with Grand Casino Bern

Bragg Gaming has furthered its presence in Switzerland with a content rollout from Grand Casino Bern.

Titles from Bragg’s third-party partner GAMOMAT are now available to players on Grand Casino Bern’s 7melons.ch brand in the central European market. Bragg will be releasing more games from studio Atomic Slot Lab in Switzerland in the coming months.

Grand Casino Bern is Bragg’s sixth operator partner in Switzerland, following similar deals with the likes of Swiss Casinos, Grand Casino Basel and Casino Interlaken.

Lara Falzon, president and COO at Bragg, commented: “We’re delighted to be achieving our growth goals in another important European market. Switzerland is rapidly becoming a key territory for us and is contributing to our uplift in overall revenue.

“It’s important to get our content in front of as many new Swiss players as possible and we’re confident our offering will resonate with the discerning demographics there.”

Bruno Peake, director of online casino at Grand Casino Bern, added: “Bragg’s proven titles are a great boost to our 7melons.ch casino lobby and complement the existing diverse range of quality games already enjoyed by our loyal players. We’re looking forward to the positive impact the rollout will have on our performance and wider offering.”

CreedRoomz launches its first multiplayer blackjack game

CreedRoomz has officially introduced its first-ever multiplier blackjack game, called Cashout Blackjack, which has unlimited players, an instant cash out system and six side bets feature.

Cashout Blackjack is a classic two hands blackjack divided between the player and the dealer. The game is optimised to accept unlimited players and allows cash out for every hand.

The six types of side bets on offer are: Perfect Pair, 21+3, Hot 3, Honey 3+, BUST IT and Pair Bonus.

Mate Affiliates launches Quickwin

Mate Affiliates has expanded its portfolio with new online casino Quickwin.

The aim of this casino is to redefine the meaning of quick. The casino features classic slots and the latest live dealer games, to cover all bases for all types of casino players.

Adam Swanson, head of affiliates at Mate Affiliates, said: “We’re proud to announce the launch of Quickwin, our newest brand, which is the exciting result made possible by listening to our partners and customers. It’s an amazing addition to our product lineup, and we’d like to thank the team for their hard work in bringing Quickwin to life.”

Altenar increases its Latin American presence with Playbonds deal

Altenar has expanded its Latin American presence following an agreement with Playbonds.

The new agreement will see Altenar provide its sportsbook and interactive software to Playbonds. The deal is initially for online only, with the potential to expand to retail in the future.

While the deal focuses on Latin America, both parties hope to expand across the continent after the rollout.

Antonino Barra, head of sales at Altenar, said: “We are thrilled to expand further into Latam’s market and are delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.

“To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in Latam as we move further into 2023.”

Pablo Bonifacich, CTO at Playbrands Group, remarked: “To bring sports betting to our Latam players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds.

“We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar.”

Wazdan boosts Dutch presence with Bingoal deal

Wazdan has expanded its footprint in the Netherlands by signing a content deal with Bingoal.

As part of the agreement, Wazdan will upload its games in batches over the coming months to Bingoal. The first batch of seven games has already been added to Bingoal’s offering, with a further six set to go live soon.

Andrzej Hyla, CCO at Wazdan, commented: “We are delighted to now count Bingoal as our latest Dutch partner as we take some of our new releases and most popular games to its players.

“The deal allows us to continue delivering our engagement-boosting games across regulated European markets and fulfil our commercial vision.”

Dany Salmon, casino product manager at Bingoal, said: “At Bingoal, we strive towards collaborating with innovative suppliers to provide our players the highest-quality casino game offering; our latest partnership with Wazdan is a testament to this.

“The provider has developed a strong reputation for its excellent gaming content combining innovative features with imaginative themes. We look forward to seeing our players’ reactions.”