This week in B2B news (14 April)

Fast Track and Enteractive seal strategic partnership

Fast Track and Enteractive have entered into a strategic partnership with the pair aiming to bolster personalised experiences for customers.

Fast Track’s CRM platform and Enteractive (Re)Activation Cloud will work in tandem to enable operators to engage in personalised one-to-one conversations with churned or inactive players.

Luis Sangiovanni, Fast Track CMO, said: “We are thrilled to partner with Enteractive and integrate our innovative technologies to provide a comprehensive solution for the igaming industry. This strategic partnership will help operators create personalised experiences for their players, driving loyalty and ultimately increasing player value.”

Andrew Foster, Enteractive chief business officer, added: “By integrating our (Re)Activation Cloud with Fast Track’s CRM platform, we can provide operators with an exceptional level of insight and control over their customer relationships, enabling them to build lasting connections with their players whilst ensuring responsible gaming.”

ParlayBay pens Mostbet agreement

ParlayBay has reached a content integration agreement with Mostbet as it continues to expand its operator portfolio.

ParlayBay titles such as Streak, Greyhound and Gekko will go live for Mostbet customers under the remit of the deal.

Patrick Nordwall, ParlayBay CEO, said: “Mostbet has developed a fantastic brand and they are making great strides in the industry so we are really happy to be supplying them with our content. They have established a really strong reputation and we look forward to providing all of our products to their customers.”

A Mostbet spokesperson added: “Mostbet is the place to come to bet on top sporting events. So, when an innovative and dynamic product like ParlayBay comes along, we know this product will thrive on the Mostbet site. We cannot wait to have ParlayBay live.”

Bragg Gaming Group goes live in Italy via Microgame 

Bragg Gaming Group has gone live in Italy after partnering with Microgame.

More than 30 titles will go live on Microgame as part of an initial tranche with further games to be added to the operator’s offering over the coming months.

Lara Falzon, Bragg COO, said: “Our expansion into Italy is another proof point of successful execution on our initiative to be a provider of exciting, player-engaging content to the world’s biggest regulated online gaming markets. We are excited to feature our exclusive content as key games in our initial content distribution for Europe’s second largest online market.”

Marco Castaldo, Microgame CEO, commented: “We are pleased to partner with Bragg to bring their high-quality content to our players in Italy. The introduction of Bragg’s player-popular content is another important step in our commitment to provide local players with great online gaming content.”

Swintt links up with AdmiralBet 

Swintt is set to debut in Serbia after partnering with AdmiralBet.

As part of the deal, AdmiralBet customers will gain access to Swintt’s premium titles and standard games including The Crown starring Vinnie Jones.

Lars Kollind, Swintt head of business development, said: “As we expand our reach into new markets, we are looking to partner with leading operators and brands and in AdmiralBet we have just that. It is hugely popular with players in Serbia and it’s great to see our games and premium slots line up in its game lobby for the first time.”

Milan Djurmez, AdmiralBet head of online operations, remarked: “Swintt is an in-demand studio in markets across Europe, so we wanted to be the first to bring its slots to our players in Serbia. Its portfolio is varied, with its selection of classic slots with a twist and its blockbuster premium titles.”

Blueprint Gaming inks DAZN Bet deal 

Blueprint Gaming has partnered with DAZN Bet to bring its casino content to the operator’s customer base.

Blueprint Gaming’s content is already live in the UK with DAZN Bet and will launch in Spain in the near future.

Ryan Collinge, Blueprint Gaming director, said: “Despite being a relatively new name in the market, DAZN Bet is already well known among bettors and sports fans. We expect this reputation to grow as DAZN Bet moves confidently into igaming and sports betting. As such, we’re delighted to partner with such a strong international brand. It’s the perfect platform for our content.”

Mark Kemp, DAZN Bet CEO, added: “Blueprint is synonymous with online slots entertainment and is an important name to have in our gaming lobby. Our international market growth ambitions beyond the UK and Spain are high and Blueprint is a high-quality and much-respected gaming content partner to support DAZN Bet’s international growth.”

Wazdan expands in the UK with 32Red 

Wazdan has expanded its presence in the UK after linking up with Kindred Group brand 32Red.

Under the remit of the agreement, 32Red customers will gain access to a range of Wazdan titles including 9 coins and Burning Sun.

Andrzej Hyla, Wazdan CCO, said: “We’re extremely excited to be expanding our presence within the UK, especially with an online casino as acclaimed as 32Red. They’ve had consistent success in the market, operating to the highest standards and becoming one of the UK’s best-known gaming companies, so we’re delighted to be partnering with 32Red and delivering our quality portfolio of games.”

Adam Newnham, Kindred Group commercial operations manager, added: “We always aim to provide the best of the best for our players and Wazdan’s portfolio of games is sure to be a massive success on 32Red.”