FanDuel eyes NBA playoff gains with new advertising campaign
“Think Like a Player” ad features NBA legend Charles Barkley in deepfake TV spot with his younger self
FanDuel has unveiled its new advertising campaign geared around its same game parlay proposition as it looks to capitalize on the upcoming NBA playoffs later this month.
The “Think Like a Player” campaign features NBA legend and analyst Charles Barkley in a TV spot where he encourages users to think like a player when placing wagers on the firm’s sportsbook app.
Barkley is seen in conversation with a deepfake-generated version of his younger self dubbed “Young Chuck” dressed in a Phoenix Suns training kit.
The ads will kick off during the play-in tournament, airing throughout the conference finals, with the final spot going live during the finals.
In addition to the campaign, FanDuel has said it will offer unique markets special sign-up offers and bonus bets throughout the tournament.
FanDuel EVP of marketing Andrew Sneyd welcomed the new campaign and the potential benefits to the firm.
“We’re excited to tap into the energy of the NBA playoffs as well as the fanhood for Charles,” Sneyd said.
“This campaign will not only cement FanDuel’s place in the conversation of brands that are adding to the sports experience but continue to give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways.”
The NBA playoffs will begin on April 15.